Here is an interesting article:
From the article
Ignoring a potential 50 billion wearables technology market might already sound like quite an assumption crisis. But things get even worse. It is not really about left-hand e-mail or social media technology in this market nor about battery life, functionality or superior design (by the way, Silicon Valley has proven to be quite successful regarding that). No, it is really not about functionality, brand experience, status and emotions. It is much, much bigger. As it is “social disruption” that causes the Swiss to bankrupt soon. Smart watches are here to improve our lives. They are here to measure our well-being. In fact, they are here to extend and save our lives. They are here to monitor our heart rate, blood pressure, and to detect other potential health threats. Smart watches help to protect us against assaults, they help us to communicate with our environments, they warn of danger and can give us instant pleasure.
So, forget about clumsy designs, forget about metallurgy, forget about brand heritage, about “Swiss made” and forget about Tourbillons or better mechanical Chronographs (who uses them anyway?). Start innovating, start experimenting, start co-creating. Design the Rolex GMT-Smart-Master II, the Breitling Smart-Professional Emergency (come on guys, you practically invented first-generation smart watches years ago) and create the Audemars Piguet Royal Oak Smart-Offshore…
The Swiss watch industry is bankrupt. Long live the Swiss smart watch industry.