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Rolex Colamariner - Coca-Cola Limited Edition


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Citace ze zahr. Rolex fora:

 

In the 60s a few OPs and DJs had coca-cola on dial in gold and SS they were official Rolex watches and documented at Rolex HQ.Now when Rolex first started in the early 1915/20S into the early 1930S only about 1 in every five leaving the factory had the Roles name.The rest was blank for the various retailers to put there own name on dial.But when the oyster was born all oyster cased watches had the Roles name on dial.For the European Asia market and when Roles first entered the Canadian US market.Instead of oyster the name Turtle timer was on dial,by the request of the then retailers Zell Brothers as this was the only way that Roles could get a foot hold in the USA. So if things had not changed Roles US we could have been all wearing Turtle Timers.

 

And other Co-brand watches like the D/ Pizza 5500 sells for around the $2000 and the 1400 perhaps up to $2500 $3000.They were given to the managers for high sales etc there is a ladies one as well.But has never been all that collectable,D/ Pizza considered by some as a bit down market but now prices are rising. And Coca Cola throughout the 60S and 70S had quite a few models like the 6085 14k & 18k watches with Coca Cola on dial.Believe the last dials to bare a name other than Rolex was Cartier and Tiffany.And today its funny the only one now is Comex and they was never in the watch or retailer business.

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