Unicorn Rolex

[dknespl]

Nevíte jaká je přesně vazba Rolex a Unicorn. Mám za to, že to je podobný sub-brand jako Tudor. A ve kterých letech tuto značku používali a jak byla pozicovaná (vyšší, nižší)?

Upraveno 7. ledna 2009 uživatelem dknespl

[Jakubisko]

Rolex patented many brands to sell higher or lower grades of watches, similarly as they use the Tudor name today. Brands included: Unicorn, RWC, Rolco, Marconi and the ultra rare Admiralty. Rolex was established in 1878 by Jean AEGLER who died in 1891.His widow took over the running of the firm which became VE JEAN AGLER (which means widow of Jean Agler) and by 1902 there son Hermann was involved. The Rebberg trademark was registered around this time and developed from the district of Rebberg in Bienne where they were based. In 1905 Hans Wilsdorf of Wilsdorf & Davis contacted Hermann and they improved one of Hermann's movements under the Ve Jean Aegler name and Wisdorf placed a very large order for them. During 1906 the company name was changed to Les Fils De Jean Aegler, Fabrique Rebberg. In 1908 Wisdorf adopted the name Rolex and wanted this name only on the watches. A battle between Wildorf and Aegler followed which Wisdorf won. Aegler registered Rolex (from HoROLogie EXcellence) as its trade name in 1913, for the manufacture of watches and watch parts. During the wars both names continued to develop. In 1919 Rolex finally incorporated as Montres Rolex SA with its manufactory listed as Manufacture Des Montres Rolex, Aegler SA.

Asi to je podobny priklad Tudoru, ale s tim rozdilem, ze uz je to 100 let stara historie.